Michael Tam is the Chief Brand Officer at UBTECH Robotics, overseeing brand management and ecosystem development. Previously, he held roles as CEO at Ogilvy Fashion China and President of Ogilvy Redworks (now Ogilvy Hogarth) China, with nearly 25 years of brand management experience in international 4A agencies.

Under his leadership, UBTECH was listed on Kantar's BrandZ™ Most Valuable Chinese Brands for two consecutive years in 2019 and 2020, notably becoming the only AI and service robotics brand with a brand value of $910 million upon its first listing in 2019. In 2021, he produced 'AI Expert Talk' in partnership with Xinhua News Agency to promote China's AI advancements globally. In 2022, he collaborated with Zhixin Chain (A unit of Tencent) to luanch the first batch of NFT in the global robotics industry. On December 29, 2023, he facilitated UBTECH's listing on the Hong Kong Stock Exchange, making it the 'First Humanoid Robot Stock.'